Amazon is taking the wraps off a new in-app purchasing service today in an effort to make its app store competitive with what Apple and Google offer developers. That should let developers for Amazon's appstore tap into what has emerged as the most lucrative way of monetizing apps over the past year: staying free but offering virtual currency or other items for purchase inside the app. After undergoing testing for several months, the new in-app purchasing service is now available for everyone. It's based off Amazon's one-click buying experience and applies to digital content like in-game currency, expansion packs, upgrades and subscriptions from inside apps and games. But as I pointed out last week, the interesting part of this story is not whether Amazon is doing in-app purchases. It's obvious that the company would do this. The question is how is it setting up the pricing?katie couric barista university of kentucky ncaa oakland news alec baldwin alec baldwin
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